PromoVantage is supported by proprietary technology designed to manage all facets of the digital promotion. Whether the promotion includes telephone entry methods, Internet entry methods, or both, PromoVantage delivers an array of tools to view, modify, and understand activity. PromoVantage offers live promotions monitoring and updates from a secure, password-protected web site that includes:

PromoView: A global overview of key promotional data and highlights, used to get a daily “snapshot” of web and/or phone activity.

PromoMap: National, regional, and state activity is illustrated and adjusted for population. City-specific data is available in post-program analysis.

PromoRanking: A review of top brands and products ranked according to entries, UPC codes, entry/exit pages, hits and visits, referring URLs, and other metrics.

PromoGuard: Advanced security protocols to validate legitimate winners and prevent internal and external fraud, hackers, and abuse by professional sweepstakes players.

PromoReport: Detailed analysis of ongoing promotional statistics and demographics that is updated on a regular basis and offers summarized data to evaluate reach, budgetary plans, and supporting media.

Business intelligence is one major benefit of a successful promotional program. PromoVantage uses proprietary filtering logic to convert mountains of raw data into comprehensible insights related to demographic patterns, buying habits, the effectiveness of promotional campaigns and supporting advertising, and other matters. Then, we prepare Promotion Analysis Reports that summarize, explain, and ultimately influence how promotions should be conducted based on hard data.

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