When The J.M. Smucker Company
and The Walt Disney Company joined forces for
the Smucker's® "Flavors of Fun" instant
win promotion, Oncall and Flair made sure it
was a ringing success. Handling more than one
million telephone calls in the first sixty days
of the promotion without reaching 50% capacity,
Oncall demonstrated why global brands rely on
a dependable partner. Using 40 random codes printed
on ten million game pieces on jars of product,
consumers won hundreds of prizes ranging from
coupons to a Grand Prize cruise for twelve. The
J. M. Smucker Company monitored the results on
a daily basis using PromoView, a global snapshot
of activity exclusively available through the
patent-pending PromoVantage system.
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