PromoVantage capitalized on the unique style and presence of the existing Salon Selectives web site to deliver a series of online sweepstakes that processed more than 40,000 entrants in one month. Entrants could pass along “hair recipes” to friends via e-mail and respond to other creative features for maximum consumer interest. The robust administration section of the web site allowed an administrator to track the number of entries for all three sweepstakes as well as add mail-in entry submissions once the sweepstakes ended. With the click of a button, winners were randomly chosen and notified via email. From building brand share to developing a rich demographic profile, PromoVantage is the first choice in digital promotions.

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