For
a Fortune 100 consumer goods manufacturer, PromoVantage
carried the day with a fully integrated
telephone and web-based "instant win" sweepstakes.
By playing one of 750 product UPC codes ranging across
a wide variety of brands, consumers were eligible to
win various prizes on the phone or online. More than
1.5 million customer entries were received during the
first month of the promotion, despite the fact that
there was no on-pack or in-store advertising support.
The power of PromoVantage became clear through extensive
demographic data, weekly market intelligence reports,
ultra-secure processes, and surging sales.
